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Membership Sales & Service

Reliable Growth & Revenue Generation

For trade and professional associations, membership dues can make up 50% or more of total revenue. Therefore, developing and implementing a strong plan for membership recruitment as well as membership retention is critical. What are you selling? How are you communicating membership in your organization? And more importantly how are you engaging your members and prospects? Are you thinking about a membership drive or perhaps a new affinity program to generate more revenue? Hardiman-Williams has years of experience in membership sales, service, and program development and can help you avoid common and costly mistakes.


MBI's 5-in-5 Campaign

What began as a way of growing industry market share by five percent in five years grew into one of the Modular Building Institute's greatest membership initiatives. Our team concepted and launched the Modular Building Institute's 5-in-5 Initiative in 2016 and over the following five years, not only did market share grow, the association's membership nearly doubled. Through consistent messaging and leveraging MBI's existing and prospective members, along with support from MBI's board of directors, MBI's 5-in-5 campaign was a fantastic success.

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