Membership Sales & Service
Reliable Growth & Revenue Generation
For trade and professional associations, membership dues can make up 50% or more of total revenue. Therefore, developing and implementing a strong plan for membership recruitment as well as membership retention is critical. What are you selling? How are you communicating membership in your organization? And more importantly how are you engaging your members and prospects? Are you thinking about a membership drive or perhaps a new affinity program to generate more revenue? Hardiman-Williams has years of experience in membership sales, service, and program development and can help you avoid common and costly mistakes.
MBI's 5-in-5 Campaign
What began as a way of growing industry market share by five percent in five years grew into one of the Modular Building Institute's greatest membership initiatives. Our team concepted and launched the Modular Building Institute's 5-in-5 Initiative in 2016 and over the following five years, not only did market share grow, the association's membership nearly doubled. Through consistent messaging and leveraging MBI's existing and prospective members, along with support from MBI's board of directors, MBI's 5-in-5 campaign was a fantastic success.
The board of directors of a non-profit are responsible for setting the direction of and providing the resources for the mission of the organization. They have a fiduciary responsibility to the organization and the constituents it serves. In most cases, the board is comprised of volunteers from within the industry or profession the non-profit serves…
Selling Advocacy as a Members-Only Benefit I have recently seen articles by so called association gurus and leaders implying that issue advocacy is not “sellable” and that it is “nonsense” to try to convince a person to pay money to join an organization to get what they are already getting. My AMC runs two trade…
Why Conflict Matters: Unanimous decisions by your board could be masking bigger issues. You’ve just finished another board meeting and it couldn’t have gone better. Everything went exactly according to the agenda and all votes were approved unanimously, with very little debate or drama. Time to celebrate! But maybe that smooth board meeting is symptomatic…