Membership Sales & Service
Reliable Growth & Revenue Generation
For trade and professional associations, membership dues can make up 50% or more of total revenue. Therefore, developing and implementing a strong plan for membership recruitment as well as membership retention is critical. What are you selling? How are you communicating membership in your organization? And more importantly how are you engaging your members and prospects? Are you thinking about a membership drive or perhaps a new affinity program to generate more revenue? Hardiman-Williams has years of experience in membership sales, service, and program development and can help you avoid common and costly mistakes.
MBI's 5-in-5 Campaign
What began as a way of growing industry market share by five percent in five years grew into one of the Modular Building Institute's greatest membership initiatives. Our team concepted and launched the Modular Building Institute's 5-in-5 Initiative in 2016 and over the following five years, not only did market share grow, the association's membership nearly doubled. Through consistent messaging and leveraging MBI's existing and prospective members, along with support from MBI's board of directors, MBI's 5-in-5 campaign was a fantastic success.
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Additional Articles
Governance Audit Checklist
Download checklist: Federal Governance Documents ___Copy of Articles of Incorporation State:_____________Date:_______________ ___IRS Determination letter: Date:_________ ___501(c)3 ___; 501(c)6 ____; Other _______ ___Tax returns for last three years ___Related entities:_________________________________________________________ State Governance Documents ___Business license / registration State(s):____________________Date:___________________ ___State Tax Filing for latest year end ___Most recent state annual report Financial Documents ___Bank Statements for last…
Continuous Improvement for Your Association
“If I Can Be Measured, It Can Be Improved” You may not be aware of the Japanese term “Kaizen” which literally translates into kai (change) and zen (good) and means “improvement.” This term is often used in manufacturing settings as a process to eliminate wasteful steps and streamline operations. The basic goal of the Kaizen…
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